вЂњCustomers are looking for the most sustainable packaging solutions and see enormous potential in metal,вЂќ says Michael Mapes, CEO of Trivium. In fact, new data from sustainable metal packaging company Trivium PackagingвЂ™s 2021 Buying Global Buying Green Report revealed 67% of consumers identify as environmentally aware, with 83% of younger consumers willing to pay more for products in sustainable packaging. Consumers increasingly consider themselves to be вЂњenvironmentally awareвЂќ and expect companies to support their lifestyle choices by offering environmentally responsible products packaged in sustainable materials. If brands want to succeed, adopting green practices is a must. So, why the sudden boom? There are several reasons.

And REN Clean Skincare recently debuted a zero-waste aluminum tube. In addition, Colgate-Palmolive just launched aluminum containers for its hand soap as part of its 2025 sustainability goals. UnileverвЂ™s new line, Love Beauty and Planet, features16-oz reusable aluminum bottles, some of its shampoo and conditioner, something that the company said reduces plastic by 56.7% over a year. Plant-based hair care brand Eva NYC features вЂ‹вЂ‹several sizes of custom-shaped aluminum bottles for its shampoos, conditioners, primers, hair and body mists, and other styling products. In fact, this sustainable adoption has given beauty brands a new look. And while we typically think of beer, pantry staples, and pet food packaged in metal, aluminum packaging is popping up in surprising categories like beauty. Consumer brands are jumping on board by revamping their packaging from plastic and paper to aluminum.

Everyone from universities to cities are trying to slash their trash.

With the climate in peril, the zero waste movement has caught on.

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